This year’s keynote is by South-by-South-West (SXSW)’s very own Scott Wilcox.
SXSW is the conglomerate of film, interactive media, music festivals, and conferences which started in 1987.
Scott leads the strategy and business development related to both technology and content and in harnessing value from new ideas.
How can we combine in-app behaviour, attendee preferences, location data, and other customer data sources to understand the context and provide intelligent recommendations to our participants? What are the Next-Generation Mobile Tools to make this change happen? These, among many other questions, will be answered in this final keynote of the day which will keep us inspired with new ideas.
You definitely shouldn’t miss this one from 16.00 - 16.45 on the Main Stage
So we’re a little biased. But of course, we would like to invite you to join our CEO and founder James Cobb as he speaks about the future of digital engagement at live events”.
The latest marketing thinking tells brands to not overly sell to people but to provide brand-enhancing value in the form of discovery, advice recommendations and prompts.
The challenge is how we target that recommendation, make it relevant for individual recipients and ensure it resonates and creates benefits and real value for our audiences. Is there more to it than just measuring location, persona, attitudes and recent behaviour?
How can we apply and transfer the same principles of digital analytics and personalised messaging to the offline world?
The session is brought to life with a real case study from Latitude 2016.
We hope you’ll join James from: 10.00 - 10.45 on the Main Stage
Looking for inspiration which conferences to attend in 2017? We've put together a list of the top 5 data analytics conferences in 2017