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Crowd Connected Blog

Location Analytics, Indoor Positioning and Indoor Navigation Insights

Behind the scenes at the Notting Hill Carnival

Behind the scenes at the Notting Hill Carnival

Europe’s biggest street party, an estimated 1million+ revellers – this year sweltering in record 33c heat as they enjoyed the 55th edition of the Notting Hill Carnival.

Festivalisation of events

Festivalisation of events

Festivalisation started appearing as the latest event industry buzz-word a couple of years ago. At its heart it's about offering a variety of content, and letting visitors decide how to consume it.

Analytics Queries: Colocator’s new spatial query builder

Analytics Queries: Colocator’s new spatial query builder

We’ve always provided multiple ways to turn underlying location data into insight. The latest addition is an intuitive, natural language spatial query builder - running on top of our Segmentation Engine.

Cooperative Positioning Engine Reaches General Availability

Cooperative Positioning Engine Reaches General Availability

Our location intelligence platform ‘Colocator’ has always been capable of cooperative positioning. But with the recent 2.1 release of our SDKs, copoertative has become an important part of our offering.

Harnessing the power of mobile location data

Harnessing the power of mobile location data

A talk given recently by our Commercial Director, Mark Maydon, at a seminar hosted by leading international lawyers, Bird & Bird. The seminar addressed how sports businesses are embracing digital techniques to better understand, influence and engage with customers.

Colocator Engage Product Update

Colocator Engage Product Update

‘Engage’ is our push notification targeting platform, built for live events and visitor attractions. 2019 sees some significant enhancements, available to all our customers.

When will Cisco and Aruba switch on WiFi RTT for Indoor Positioning?

When will Cisco and Aruba switch on WiFi RTT for Indoor Positioning?

RTT for WiFi Indoor Positioning is one of the most promising developments in Indoor Location.

Location Data has a place, but don’t expect it to provide context

Location Data has a place, but don’t expect it to provide context

Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.

People Counting & Customer Tracking: Counters vs Wifi vs Apps

People Counting & Customer Tracking: Counters vs Wifi vs Apps

Which footfall analytics solution is the best? In deciding which technology to deploy, it’s vital to fully understand the application, and what different footfall analytics technologies can deliver.

Click through rates hide the true impact of marketing

Click through rates hide the true impact of marketing

Mobile marketing notification campaigns are often measured using open rates. This is not only a hugely simplistic measure, but also a one-sided one. Someone opened the message - but how did their behaviour change?

Colocator UI showing WiFi RTT tests in the Crowd Connected offices

Wifi RTT Enabled Indoor Positioning Platform

An exciting milestone for Indoor Positioning. Wifi RTT is now fully integrated into Colocator, and we recently demonstrated end-to-end indoor positioning using Wifi RTT responders in our office.

Testing Wifi RTT on Android P for Indoor Positioning

Testing Wifi RTT on Android P for Indoor Positioning

At Crowd Connected we think Wifi RTT (aka Wi-Fi Location, Fine Timing Measurement (FTM), 802.11-2016 or 802.11mc) is going to be the future of indoor positioning. It allows mobile devices to accurately measure distance to compatible wifi access points.