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Business Intelligence from Mobile Location Data
Traditional footfall analytics solutions require infrastructure - whether that's cameras, infra-red, counting mats, or other sensors.
Mobile apps provide a cost effective solution. An accurate picture of both onsite and offsite behaviour can be built by gathering detailed data from a sample of customers.
Colocator's advanced visit detection and aggregation algorithms solve problems like variation in app usage to produce valuable metrics in real-time, and for reporting and export.
People Counting & Customer Tracking: Counters vs Wifi vs Apps
Each of the main people counting and customer tracking technologies have important advantages, but also limitations. So in deciding what technology to deploy, it’s vital to fully understand the application, and what each technology can deliver.