Proximity related content from Crowd Connected

Location Data has a place, but don’t expect it to provide context
Location Data has a place, but don’t expect it to provide context
Context is a popular topic in marketing. But Contextual Marketing is getting confused with Proximity Marketing. Here's why proximity - what you’re near right now - doesn’t necessarily provide context.
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The Truth About Location And Proximity
The Truth About Location And Proximity
There’s been a lot of questionable commentary recently on the hot topic of beacons, proximity, and location. Some of it downright misleading.
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